Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like coming full circle.
My junior year, when I was trying to figure out what exactly I wanted to do with my Communication major, I enrolled in a public relations class with Professor Bartoo. She encouraged all her students to check out PRSSA, for which she was the faculty advisor. Always eager to get more involved on campus, I went to a meeting. And I don’t want to think of where I would be today if I hadn’t.
As I only took two other public relations courses in my time at UD, most of what I learned about public relations and social media came from PRSSA meetings. I think it’s also where I first heard the term “personal branding,” a principle that I believe I owe much of my career success to!
Some of my highlights include how much I admired then-president Abby Ecker for accomplishing so much while still a student, hearing Jessica Lawlor speak at one of our meetings, and being able to blog about Charlie Sheen while still learning about PR. I remember figuring out what I wanted to do out in the scary, scary real world.
So, anyway…being asked to speak at one of those meetings that helped me figure my own life out? Being one of those people confused students looked at and thought “they seem to have their life together and seem so smart?” It’s definitely going to go down as a huge milestone in my career, regardless of how much I eventually accomplish.
I spoke about personal branding, but I knew that such savvy PR students were already familiar with the concept. So instead on focusing on what personal branding is and how to do it, I focused on a few tools that will help anyone take control of their personal brand. Take a look at the presentation: