This past Monday, if you weren’t aware, was Community Manager Appreciation Day (CMAD). The day where the people who are normally hidden behind avatars, brand handles, and admin tags are recognized as the individuals they are, holding together much of a company’s online presence.
Every community manager celebrates “our holiday” differently. A lot of companies and agencies provide goodies or lunches for their community managers. There are a lot of meetups, parties, and networking events, and even more blog posts about every facet of community management.
Me? I’m the only community manager at my company. I don’t live in an area where I’ve been able to find many other people working in social media and community management. But I did come up with an idea for a blog post. A GIF-tacular blog post.
It was pretty easy to write (and not just because it was mostly images!), I just thought about what I loved and hated about my job:
- The unpredictability of social media (i.e. complaining about Facebook): new image sizes, new types of advertising, new algorithms and site designs, it’s a love/hate relationship. I love seeing what the networks come up with next, but I’m not going to deny that it can be annoying to adjust as quickly as possible so frequently.
- Websites that give you the info and resources that you need (i.e. Pete Cashmore): One of my favorite things about the internet and the era we’re living in is how easy it is to learn and be informed, all for free. If you ever can’t figure out a work problem on your own, there are tons of places for help solving it. I love Mashable, because it mixes information with entertainment, and I might have a crush on Pete Cashmore.
- Loyal community members (i.e. watching trolls get put in their place): Any community member can attest to how awful internet trolls are. The semi-famous saying “don’t feed the trolls” has nothing to do with throwing food to things that live under bridges. Dealing with them yourself can be one of the worst parts of your job. But some communities have members so passionate that they’ll stand up to trolls for you. It makes your job easier, and makes you feel great.
I love infographics. I know some people think they’re “out,” “so last year/two years ago/whatever,” etc. but I don’t think they’re going anywhere. They make conveying information easier (and prettier, and I love pretty!), are a strong tools in any content marketing strategy, and, let’s face it, pretty fun sometimes.
But, as with most things, there’s a right way and a wrong way to share an infographic.
Sharing is caring, but when it comes to infographics, be sure to share with care (Tweet this).
Of course, the “right” way to share an infographic depends on the platform on which you’re sharing it.
Sometime’s I’ll see someone share someone else’s infographic, or even their own, on a blog or social media and just want to go “yuck.”
It was my birthday last week (10/10!), and in addition to birthday cards and texts, and Facebook posts, I found myself drowning in birthday marketing.
So many stores, brands, and websites took time out of their busy schedules to email me, text me, or send me a message through their app wishing me a happy birthday.
I know they were automated marketing messages sent out because I had provided them with my birthday. And why wouldn’t I? I love hearing ‘happy birthday,’ I love studying marketing messages, and I love free and discounted stuff.
Since I’m much more immersed in the world of marketing than I’ve ever been before, I found myself enjoying dissecting the different ways brands handle birthday marketing messages just as much as I enjoyed spending my 10% discounts (Yes, I’m a quite a geek).
As I was reading the emails (and yes, even a few physical cards), I could smell a great blog post in the works. I just couldn’t wait to share what I thought of these messages. Here’s a breakdown of a few of my favorites:
This month, we’re going to take one post a week to help you make the most of your social media profiles with a social media optimization series! We’re doing this because there’s more to your social presence than the content you post.
So for the next five weeks, we’re devoting Mondays to helping you improve your profiles. We’ll be tackling Twitter, Facebook, LinkedIn, Pinterest, and Google+. If there’s another profile you want optimization tips for, just tweet us and we’ll share some tips!
So why is optimizing your Twitter profile important? Because Twitter is about so much more than tweets. Even if your content is written well, you won’t be taken seriously on Twitter if your profile is generic looking (Tweet this).
What does a generic looking Twitter profile look like? I’m sure you’ve seen a ton of them: the background is the cloud image that Twitter automatically uploads, the avatar is the default egg, and there’s no Twitter bio information. If you look at the tweets, you’ll probably see a lot of automated-looking tweets: just the name of an article and the link. Basically, there’s no customization.
So how can you make your Twitter profile optimized for Twitter’s search engine as well as for your profile’s visitors? Start with these four steps:
Happy Monday! We’re back again with another post in our series on social media optimization. In case you missed it, last week we talked about how to improve your Twitter profile so that it’s more appealing to both other Twitter users and Twitter’s search engine.
Today we’ll take the same approach: not only will these tips help improve your visibility in Facebook’s Graph Search, they’ll help Facebook users find out more about you easily and quickly.
While users may ‘Like’ your page for the content you post, you still want to offer more than that. (Tweet this)
There’s so much to Facebook pages besides the Timeline. Sure, new posts appear in the News Feed, which is where users spent 40% of their Facebook time in 2012. But there’s also your ‘About’ page, which can serve as an information hub for your business, as well Facebook Page Apps. I can’t even tell you what you can do with Facebook Page Apps because the possibilities are endless if you decide to create your own.
So as we said last week, the content you post is just part of your presence on a social network. There’s a lot more, especially with Facebook. How can you optimize all of that information? Here’s a start:
I won’t deny that Vine and Instagram Video are huge. Before, social video never really had a top contender or standout app and now there are two. I think social video is a great idea, so I’m grateful to both apps for that.
That said, I don’t really use either to post my own videos…yet. Basically, I don’t think Vine and Instagram Video are where they should be, and the difference between the two points is a deal breaker for me.
I don’t want this to be your typical post about what these apps are still missing because there are a lot of blanket posts like that. While they do raise valid points that should be addressed in app updates, there’s one specific thing that irks me: videos live and die within the apps.
Let me tell you the story of how I realized what a huge flaw this is:
The social media world went “BOOM” last week when Facebook announced support for clickable hashtags. I was torn. That’s right, Facebook hashtags. #ItHappened.
On the one hand, people were already using hashtags on Facebook (sometimes because the post was shared from another social network, sometimes because they don’t understand hashtags), so it makes a lot for Facebook to leverage something users were already doing. After all, that’s how they started on Twitter, which is most infamous for hashtags.
But on the other hand, I just don’t think they’re going to be used the way Facebook wants them to me. Even if they are used as Facebook hopes, there’s still a major problem standing in the way of Facebook being comparable to Twitter for social TV purposes:
There are two things I love in this world: social media and excellent sitcoms. Sure, there are a lot of other things, but these two take up most of my time. And there are few things I love more than spending a gloomy Sunday in bed with my laptop and my well-worn Friends box set (some may say this is sad, I say it’s awesome). I’m so obsessed with Friends that my car’s name is Princess Consuela, I call my kitchen Central Perk, and I have a picture frame around my apartment door’s peephole.
A few years ago, watching these sitcoms would turn into conversations with other fans about how we would never find ourselves in some of those crazy situations, because Facebook, Twitter, and other social media could be used to prevent or defuse whatever crisis was taking place. However, I never thought to really develop these thoughts until I was inspired by the Twitter account Modern Seinfeld.
So, I really want to take a look back at some of my favorite sitcoms of yesteryear and flesh out what episodes could take place today, or how certain episodes would be different. I might even take a stab at Seinfeld. Although I probably can’t beat Modern Seinfeld, I might as well take a stab at it.
Hopefully, you’ve been convinced by us or someone else that a blog is a pretty essential area of your company’s website. If not, here’s a short argument in favor of the blog: a blog will keep readers coming back to your site for new posts, it will help with the SEO for your website, it shows you know what you’re talking about, posts give your customers something to share on social media, and can help build relationships. Convinced? Good.
But the hardest part of starting a company blog is figuring out what the heck you should talk about. It would seem to make sense that if you’re blogging to boost your business, you should blog all about your business, right? Wrong.
A successful business blog isn’t all about the business, but the people that keep it in business: the customers. (Tweet this)
Interesting, engaging business blogs think about what kind of content in their niche their customers are interested in, and that’s not always the ins and outs of their business. However, it can be: