3 Tools for Better Twitter List Management

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Last week, we brought you a little Twitter Lists 101: what they are, how they can be used, and how to create them.

But we have a confession: we may not have told you the easiest way to manage Twitter lists. In our defense, we told you the most basic way, and the way that Twitter intends for you to make lists.

However, Twitter’s methods for creating and managing lists can be time-consuming and tedious. Thankfully, a lot of services have been created to make using lists easier for you. From creation to completion, there are tools that make Twitter lists and their management much more quick and efficient.

To understand how Twitter lists work, it is a good idea to use them on Twitter.com. But once you have a few lists to your name and it’s become time-consuming to manage them, these three tools should come in handy.

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21 IFTTT Recipes That Will Change Your Life

I was recently writing a guest post for the Formstack blog about IFTTT recipes, which resulted in a good amount of time spent browsing the site. That led to falling even more in love with the service. If you’re not familiar, IFTTT is a service that allows you to connect other services together to perform automated actions. It stands for “if this then that” and is pronounced like “gift” without the “g.”

Its basis is formulas, called IFTTT recipes, that are made up of channels, triggers, actions, and ingredients. Channels are the 60 different services you can connect, such as Facebook, Twitter, email, Dropbox, and more. Different tasks, such as posting something on a social network, are used for the trigger and the actions. The trigger is the “this” part of “if this then that,” with the action being the “that.”

IFTTT recipes translate to sentences like “if I’m tagged in a picture on Facebook, then upload it to a Dropbox folder.” The channels involved would be Facebook and Dropbox, with getting tagged in a picture as the trigger (this) and the upload as the action (that).

Here are a few IFTTT recipes that I think have the potential to be super life-changing:

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5 Tips for Networking in LinkedIn Groups

Are you in any LinkedIn Groups? If you answered ‘No,’ or ‘Yes, but I don’t really participate,’ then it’s time for a change.

LinkedIn Groups are arguably one of the professional social network’s best features, yet also one of the most underutilized (Tweet this).

They’re a place to find help, information, and meaningful connections. One of the best perks, from a networking perspective, is that sharing a group with someone allows you to view their profile without being connected and even send them a message without being a first-degree connection. Have I drawn you in yet?

I could go on to explain exactly why you should join groups on LinkedIn, but several people have already done so: Miles Jennings convinced people on the LinkedIn blog, HubSpot talks about LinkedIn Groups in their guide to LinkedIn, and Power Formula has shown you how to find relevant groups.

This post is for LinkedIn users who have already joined a group or two, and are looking to make more out of their memberships.

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25 Marketing Quotes to Inspire

marketing quotes to inspire As marketers, we spend a lot of time reading. We read marketing blogs, books, case studies, whitepapers…we read a lot of stuff. We read most of this content hoping that we will find some information that can directly impact our marketing strategy, perhaps a new idea to look further into or an important piece of news that impacts the industry.

But what about things that can indirectly impact our careers? Like inspiration and motivation? What about the stuff that keeps us going when we’re knee deep in data wondering if we even know what marketing is anymore?

The slides and quotes below may not have any statistics or case studies, but they may make you a better marketer by inspiring you and changing the way you approach your job. Traditional and new media marketing are both represented, with sources ranging from “The Father of Advertising,” David Ogilvy, to inbound marketers like Brian Halligan and Dan Zarrella. There are even quotes from people who weren’t explicitly marketers, although they definitely knew a thing or two about the industry.

If you enjoy the presentation, feel free to share it. We want to make it as easy as possible to share this inspiration. We’ve included links to tweet each quote, you can embed the SlideShare on your own website or blog, or share it on social media. If there’s a particular slide image that you fancy, you can share it from our Pinterest board. We’ll also be sharing the images on Facebook, Twitter, and some of our other networks.

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That Time GE Made My Week – AKA How to Treat Your Social Community

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How GE rewards their social community

A handwritten thank-you note, magnets, and New Girl

This will be a short post, but there’s a story I want to share. The highlight of my week last week was a package from GE. Not because they sent me a package of goodies (although I’m definitely not complaining!), but because of the how and the why. I was already harboring a not-so-secret crush on the company’s social media team, and now it’s blossomed into love. As it turns out, they love their social community just as much as we love them.

General Electric is great with branding and social media (in fact, that’s where the story starts!). It turns out, they also know how to surprise and delight and make this girl super excited. Here’s what happened:

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