Hey guys, I’m here today to tell you about one of the favorite tools in my content marketing toolbox: ClickToTweet.com. We all know a common goal of inbound and content marketing is getting people to share your content to expand its reach. ClickToTweet.com helps you with that.
Personally, I’ve only used it in blog posts and SlideShare presentations, but I’ve noticed tremendous results from each. The content I’ve used ClickToTweet for generally gets much more shares.
The following SlideShare presentation goes over using ClickToTweet.com to insert prewritten tweets into any online marketing content in which you can place a hyperlink.The presentation covers: why you should insert prewritten tweets in your content, ideas for where to place prewritten tweets, and how to use ClickToTweet.com to create prewritten tweets.
ClickToTweet.com is one of my favorite tools in my content marketing toolkit
Insert prewritten tweets into your content to make it easier for your readers to share it on Twitter with this handy little tool: ClickToTweet.com
What sort of content can contain prewritten tweets?
- Blog posts
- Website Content
- Case Studies
- Landing Pages
- Email Newsletters
- Basically, any online content that supports hyperlinks!
Why include prewritten tweets in your content?
- Readers will be more likely to share your content if you make it easy for them
- Gives you a little control over what readers are sharing along with a link to the content
- Able to highlight the best parts of the content
- Makes shares more interesting than just the title of your post
Who uses prewritten tweets in their content?
When people click the link, this is what opens in a new tab/window…
How to insert prewritten tweets into your content
Step 1: Decide what the tweet will say
- It can be a subheading, a standout quote, a strong bullet point, or a key lesson learned in the content
- I recommend making sure it’s no more than 90 characters long, so there’s room to add a link (tip: use bit.ly or another URL shortener), your Twitter handle, and/or a hashtag
- These are inserted as regular hyperlinks, so you can include more than one in a piece of content
Step 2: Type the tweet you decided on into the text box
Tip: pay attention to how many characters are left (the number opposite ‘Generate Link!’) – you want to accommodate room for retweets and longer Twitter handles
Step 3: Click ‘Generate Link’
Step 4: Copy the URL displayed in the ‘Here’s your URL:’ field
Tip: click the preview link to see what your readers will see
Step 5: Insert the link into your content
Highlight the text that you want to be the anchor text for the link Paste URL from ClickToTweet into the link’s destination field
Try it: Tweet about this presentation
TA-DA! It’s that easy! Now it’s time to try it yourself!
How do you encourage readers to share your content marketing material? Share your tips in the comments.