Content Marketing Tip: Get More Shares on Your Content With [Slide Deck]

Posted on 15 April, 2013 in Marketing, Social Media / 6 Comments

Content Marketing: How to Get More People to Share Your ContentHey guys, I’m here today to tell you about one of the favorite tools in my content marketing toolbox: We all know a common goal of inbound and content marketing is getting people to share your content to expand its reach. helps you with that.

Personally, I’ve only used it in blog posts and SlideShare presentations, but I’ve noticed tremendous results from each. The content I’ve used ClickToTweet for generally gets much more shares.

The following SlideShare presentation goes over using to insert prewritten tweets into any online marketing content in which you can place a hyperlink.The presentation covers: why you should insert prewritten tweets in your content, ideas for where to place prewritten tweets, and how to use to create prewritten tweets. is one of my favorite tools in my content marketing toolkit

Insert prewritten tweets into your content to make it easier for your readers to share it on Twitter with this handy little tool:

What sort of content can contain prewritten tweets?

  • Blog posts
  • Whitepapers
  • Website Content
  • Case Studies
  • Landing Pages
  • Images
  • Emails
  • Videos
  • Email Newsletters
  • PDFs
  • eBooks
  • Presentations
  • Basically, any online content that supports hyperlinks!

Why include prewritten tweets in your content?

  • Readers will be more likely to share your content if you make it easy for them
  • Gives you a little control over what readers are sharing along with a link to the content
  • Able to highlight the best parts of the content
  • Makes shares more interesting than just the title of your post

Who uses prewritten tweets in their content?

When people click the link, this is what opens in a new tab/window…

How to insert prewritten tweets into your content

Step 1: Decide what the tweet will say

  • It can be a subheading, a standout quote, a strong bullet point, or a key lesson learned in the content
  • I recommend making sure it’s no more than 90 characters long, so there’s room to add a link (tip: use or another URL shortener), your Twitter handle, and/or a hashtag
  • These are inserted as regular hyperlinks, so you can include more than one in a piece of content

Step 2: Type the tweet you decided on into the text box

Tip: pay attention to how many characters are left (the number opposite ‘Generate Link!’) – you want to accommodate room for retweets and longer Twitter handles

Step 3: Click ‘Generate Link’

Step 4: Copy the URL displayed in the ‘Here’s your URL:’ field

Tip: click the preview link to see what your readers will see

Step 5: Insert the link into your content

Highlight the text that you want to be the anchor text for the link Paste URL from ClickToTweet into the link’s destination field

Try it: Tweet about this presentation

TA-DA! It’s that easy! Now it’s time to try it yourself!

Any questions or feedback? You can tweet to @bberg1010 or email me.

How do you encourage readers to share your content marketing material? Share your tips in the comments.

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