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Content marketing is about USING content, not just creating it. 💁🏻

Let me guess…

You’re a marketer or content creator and you’re overwhelmed af.

And I get it - I’ve been there too!

Most content marketing strategies are all about putting out as much content as possible...

Toiling over in-depth blog posts, making sure they’re at least 1,250 words with 13 keywords, 4 images, and 6 subheadings (because, best practices 🙄).

Creating lead magnets and funnels to go with ‘em, because all those new leads need to be “captured.” 

And you’ve been feeling the pressure to add in more video, but that means putting more effort into your hair...

New videos every week. New lead magnets and email funnels every month.

And don’t forget the webinars your boss is asking for...collaborations with the sales and support teams...PR content...support articles...

Should I go on or is your head already spinning? 🤯

Honestly, the list never ends. 

It’s exhausting just thinking about the average marketer’s content calendar. 😬

And all that work? Isn’t even worth it anymore.

The problem is, like most content marketers, you’re not creating content in a way that lets you step off from the content creation treadmill and start winning leads and customers.

treadmill falling gif

Because you’re sooo focused on creating content...

You’re forgetting about everything else involved in marketing it.

*ruh-oh* 🙈

Enter Bberg, stage left!

You need to stop creating new content and start focusing on remixing, remastering, and refreshing the content you already have.

That way you can hop off the content treadmill and get more success from less effort (and content).

I’m Brittany, and I’m the content DJ to help you start thinking about your content like a pop star.

brittany berger

Call it your shift from the More Cowbell Content Strategy (remember that SNL sketch?!) to Minimalist Content Marketing.

Minimalist content marketing has 3 main rules:

  1. Don't focus on endlessly creating content, focus on using it.

  2. Create just as much content as you need, then let it work.

  3. Always look for ways to remix and remaster your greatest hits, like any unretired pop legend or diva would.

And with minimalist content marketing, your strategy works smarter, your sales get consistent, and your constant content overwhelm goes buh-bye! 👋

Sound like the content chill pill you need? 💊

To get started seeing more leads from less content, pick your dosage below:

tv (1)

Learn how to get more results from your existing content on the blog

boombox

Start making your greatest hits work harder with my free content remix worksheet

mixer

Hire me to fix your content strategy and marketing process with you

Curious what your job will look like once you give your marketing a chill pill? 


Here’s what one SaaS content writer has to say:

“Brittany is the content marketing OG. When I started my career in content a few years ago, she was the one I learned so much from. It's no surprise we now nerd out about content every chance we get!


As a writer, I often get overwhelmed, both on strategic and creative side, which is why I took Brittany's Confident Content Workshop.


I loved it and have improved so much with it. I still go back to it and the workbook whenever I need a boost in my client writing workflow!” 

Marijana Kay

And if you’re all, “why trust someone who said ‘ruh-oh’ a second ago? 🤔”...

Look at how many of your favorite content marketing resources have already showcased my strategies and ideas:

search engine journal
hubspot
content marketing institute
social media examiner
mention logo
coschedule
buffer
forget the funnel
everyone hates marketers
inc
forbes
fast company

And you can always learn more about me here — both the silly and the serious.