Content marketing is about USING content, not just creating it.
Let me guess…
You’re a marketer or entrepreneur who gets overwhelmed every time you think about your content to-do list.
I’ve been there too.
Most content marketing strategies are all about putting out as much content as possible...
Toiling over in-depth, perfectly optimized blog posts...
Creating lead magnets and funnels to go with ‘em...
New lead magnets and email funnels every month...
And don’t forget the videos and webinars your boss is asking for...collaborations with the sales and support teams...PR content...customer support articles...
Should I go on or is your head already spinning?
Honestly, the list never ends.
It’s exhausting just thinking about the average marketer’s content calendar.
And all that work? Isn’t even worth it anymore.
The problem for most content marketers is...
You’re not creating content in a way that lets you step off from the content creation treadmill and start winning leads and customers.
Because you’re sooo focused on creating content that you’re forgetting about everything else involved in marketing it.
Enter Bberg, stage left!
You need to stop creating so much new content and start focusing on remixing, remastering, and refreshing the content you already have.
That way you can hop off the content treadmill and get more success from less effort (and content).
I’m Brittany, and I’m the content DJ to help you start thinking about your content like a pop star.
Call it your shift from the More Cowbell Content Strategy (remember that SNL sketch?!) to Minimalist Content Marketing.
And to ditch the more cowbell for a more minimalist content strategy, there are 3 rules to follow:
Decide how much content you really need to meet your business goals.
Create *just* as much content as you need. Then let it work.
Prioritize remixing and remastering your greatest hits (like any good pop star would).
And with minimalist content marketing, your strategy works smarter, your sales get consistent, and your constant content overwhelm goes buh-bye!
Sound like the content chill pill you need to cure your content overwhelm?
To get started seeing more customers from less content, pick your dosage below:
Learn how to get more customers from less content on the blog
Make your greatest hits work harder with my free remix worksheet
Hire me to fix your content strategy and marketing process
Not sure what your biggest content problem is? I've got something for that, too:
Curious what your job will look like once you give your marketing a chill pill?
Here’s what one SaaS content writer has to say:
“Brittany is the content marketing OG. When I started my career in content a few years ago, she was the one I learned so much from. It's no surprise we now nerd out about content every chance we get!
As a writer, I often get overwhelmed, both on strategic and creative side, which is why I took Brittany's Confident Content Workshop.
I loved it and have improved so much with it. I still go back to it and the workbook whenever I need a boost in my client writing workflow!”