Haaaay! I’m Brittany (she/her).
Call me Bberg if you’re feeling fun.
I’m a strategically lazy content marketer who helps burnt out and overwhelmed marketers stop doing the MOST with their content...
And start using the goldmine of old content they’re sitting on through smart updating, optimizing, and remixing.
Just call me your content DJ!
For the past decade, content marketers like us have followed a More Cowbell Content strategy.
You know the one...
Need more sales? Create content.
Leads? Create content.
Publicity? Create content.
It’s the marketing version of SNL’s More Cowbell sketch.
But you don’t need more content, you need more strategy. *mic drop*
You already HAVE content. Good content, even!
Why are you trying to reinvent the wheel instead of simply using what you’ve got?
That’s where I - and Minimalist Content Marketing - come in.
Because there’s one thing you need to know about me:
I’m as lazy as I am smart, strategic, and talented.
And that combination of traits, when used for good and not evil, leads to ridiculous creativity and productivity.
I have a knack for simplifying strategies, figuring out the easiest way to get a job done, and finding creative ways to leverage work I’ve already done.
Like in middle school, when I started doing my homework on the bus home from school. It sounds nerdy (and it was), but I saw 2 big benefits:
- I’d have more time to watch Mary-Kate and Ashley’s So Little Time when I got home, which was v. important to me.
- My friends were all around me listening to burned CDs in their discmen in case I had any questions or needed help.
Creative solution, right?!
And when I had my first ankle surgery in high school, I learned to “batch” my trips from the bedroom to the downstairs kitchen to save my ankle’s strength...
WITHOUT sacrificing my snacks.
My whole life is sprinkled with stories like these...me thinking creatively to get something done faster or more easily.
My parents called it laziness, but now I know better:
It’s a powerful combination of creativity and efficiency, and it’s what modern content marketing needs more of.
But I had my own “More Cowbell Content” days too...
My brain might always search for the easiest solution to a problem, but I haven’t always acted on it.
Especially early in my content marketing career, I didn’t trust my own intuition enough and went with what bosses and “best practices” said instead.
When I first fell into content marketing in 2011, all the best practices were about doing the MOST:
- Publishing content as frequently as possible
- Making content as long as possible
- Creating as many lead magnets as possible
I thought I was doing what I was supposed to, but eventually my INTJ brain started questioning things.
Like, what was the point of creating THIS MUCH content?!
I knew I was contributing to the endless void of content that people would never consume.
But I didn’t have the metaphorical guts to do anything about it...yet.
Not until my actual gut started giving me problems (#IBDlife), and minimalist content marketing let me work less and pay more attention to my health, WITHOUT sacrificing my company’s marketing results.
Let’s flash back...
How I got here
- 1990 - Born the same year that Wilson Phillips’ Hold On was Billboard’s #1. Unrelated to my career, but it’s one of my best karaoke performances, so this explains a lot.
- 1999 - “Published” my first piece of writing, a short story about a girl on the Oregon Trail. It was a school project published by the PTA, with a dysentery diarrhea joke I’m still oddly proud of.
- 2002 - Created my first blog on Livejournal to review my favorite music and TV shows. I took it way too seriously, but also learned HTML, CSS, and how to build a community online.
- 2008 - Started studying mass communications, journalism, and professional writing in college. I later added a PR focus and media design minor. Looking back, I basically built my own content marketing curriculum before I knew the term existed.
- 2010 - Got my first journalism internship in the digital department of a magazine for preteen girls. This was at the height of Bieber Fever, and I spent more time than I’d like to admit writing about him.
But I also got my first taste of professionally creating content and moderating communities to support business goals.
- 2011 - Started this blog as a way to write about what I was learning in my classes and start building my personal brand as a marketing pro.
It worked, because…
- 2011 - eZanga.com gave me an internship based on said blog, and by the end of the summer, they hired me to get serious about their content marketing.
I stayed there for 4 years, working my way from communications intern to PR specialist, content specialist, and eventually content marketing supervisor, leading a team of content marketers and interns.
They had a cold but comfy office (above).
- 2015 - Moved from Delaware to NYC to become Head of Content for Mention.com, one of my favorite marketing tools while working at eZanga.
I hopped on their rocket ship right as they were scaling from a little-known freemium tool to a thriving enterprise SaaS, and managed all their inbound strategy, content, and marketing automation.
- 2016 - Illnesses that had been minor annoyances my whole life, became major. I had to start coming up with ways to work less and rest more, without letting my team & our customers down.
Minimalist content marketing saved the day, and I realized how magical repurposing really is.
And now here we are...
It took going through serious burnout and multiple chronic illness diagnoses (shout-out to my fellow spoonies! ) to find a new approach to successful content marketing.
If I was gonna keep my marketing career going while managing my illness, I HAD to make things work.
I needed an approach to content marketing that got the same results with less time, energy, and overwhelm.
That took advantage of the smartest shortcuts, the ones that *didn’t* cut quality.
And most importantly, an approach that took advantage of all the work I’d ALREADY done...the hundreds of pieces of content I (and other marketers at the company) had already created.
I needed a content chill pill if I was gonna stay in marketing.
So I figured out a way, and my 5-phase system for minimalist content marketing was born.
Now I help overwhelmed, burnt out marketers and founders take a minimalist approach to their own marketing to get more results from less burnout effort.
If you need a content chill pill too, see how we can work together.
Over the years, my marketing spots have been featured by your favorite industry leaders...
But I’m more than a marketer…
- Growing up watching Friends and Seinfeld convinced me to move to NYC for my twenties. When I’m not writing from my office nook in the Upper East Side, I’m searching for tickets to musicals or shaking my shit at Broadway Bodies’ dance studio. (Gonna be in town? Hit me up and I’ll take you to a class!)
- My love languages are sitcom quotes (you’ll figure that out fast talking to me), playlists, and soft pretzels.
- After my own experiences with chronic illness, mental illness, and burnout, I founded WorkBrighter.co to help other recovering workaholics better balance productivity and self-care.