Year of Bberg: The New Year of Penny (2018 Recap)

Year of Bberg: The New Year of Penny (2018 Recap)

One of my favorite running jokes on Happy Endings (RIP, you were gone too soon) was the Year of Penny. Not JUST because it was funny, but because it was inspiring. God bless Penny Hartz and her optimistic energy. 😍 If you didn’t watch the amazing silly sitcom, “Year of […]

What is Minimalist Content Marketing?

What is Minimalist Content Marketing?

If you know me, you know my personality is extra. 💁🏻‍♀️ I dress up as Unbreakable Kimmy Schmidt whenever I need a confidence boost. I literally took headshots in a Unicorn onesie. And I express all my feelings through dance. 💃 View this post on Instagram A post shared by […]

My Content Creation Process for Writing Like a Unicorn

My Content Creation Process for Writing Like a Unicorn

Wow! This post was originally published in November 2016, and was so amazed at how helpful you all said it was to see my content creation process, so I’ve gone back and updated it! 😀  Click here to download the free content outline worksheet that goes with it!  Let’s just be […]

How to Use a Lead Generation Quiz to Segment Your Email List

How to Use a Lead Generation Quiz to Segment Your Email List

Note: this blog post contains affiliate links. 💰 I hate to do it, but let’s talk about BuzzFeed-style quizzes. People tend to have strong feelings about them – very love ‘em or hate ‘em – but I love them but good. Partially because a “Which Beyonce Are You?” quiz once […]

How to Find Influencers in Your Niche on 3 Key Platforms

How to Find Influencers in Your Niche on 3 Key Platforms

Hey everyone! So excited to bring you a post about influencer marketing from my friend Zoe today! Some of you may know that influencer marketing is near and dear to my heart 😍. It’s how I got my own content in front of the people that helped me build my brand […]