HelloFlo Gets Periods – And Marketing – Right

HelloFlo Gets Periods – And Marketing – Right

How often does a marketing video make you laugh out loud? How often do you watch it several times in a row because you laughed through some of the jokes the first few times around? For me, who can laugh at almost anything, it’s still not often. But that’s just […]

Vocus Conference Recap: I Demanded Success. It Was Awesome.

Vocus Conference Recap: I Demanded Success. It Was Awesome.

Conference Recap: Part 1 (These were previously 3 separate posts about the conference that I’ve since combined into one) So, where to begin? Maybe with Friday afternoon. Around 6, I crawled into bed for a quick nap to recharge for University of Delaware’s Alumni Weekend. I woke up at 11…a.m. […]

10 Engaging Ways B2B Marketers Can Use Instagram

10 Engaging Ways B2B Marketers Can Use Instagram

There are 55 million photos shared each day on Instagram. Believe it or not, not all of these are #throwbacks, #CatsOfInstagram, and foodie pics with “nom nom nom” in the caption. This is good news for me, and not just because I was a really awkward kid and am more […]

5 Personal Branding Tools for PR Professionals

5 Personal Branding Tools for PR Professionals

Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like coming full circle. My junior year, when I was trying to figure out what exactly I wanted to do with […]

13 Things Social Media Community Managers Love

13 Things Social Media Community Managers Love

This past Monday, if you weren’t aware, was Community Manager Appreciation Day (CMAD). The day where the people who are normally hidden behind avatars, brand handles, and admin tags are recognized as the individuals they are, holding together much of a company’s online presence. Every community manager celebrates “our holiday” […]

Make Your Content Marketing More Musical With Spotify

Make Your Content Marketing More Musical With Spotify

I can’t remember the last time I went a day without Spotify. Without it, I wouldn’t be able to concentrate, I wouldn’t be as motivated working out, and would have to put up with commercials and songs I dislike while listening to the radio in the car (not acceptable!). Over […]