First Published: January 18, 2022


Last Updated: January 18, 2022

The Gist: My marketing strategy for 2022 is doubling down on the "boring stuff." Here's what I mean and why I'm doing it...

My marketing strategy for 2022 is doubling down on the "boring stuff."

Here's what I mean and why I'm doing it...

When I say I'm focusing on "boring" marketing strategies this year, I mean all the stuff people LOVE to call "dead."

The stuff like...

  • Blogging
  • PDF lead magnets
  • SEO
  • Email marketing

Not the shiny and the new.

In 2022, focus on what already works in your marketing strategy, even if it feels "boring" to you. Stop chasing shiny and new.

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Looking back on the past few years, I rushed to diversify marketing channels too soon.

An example is how, as soon as I got into a groove of blogging weekly a few years ago, instead of doubling down on it & letting it work, I launched a YouTube channel.

*womp womp*

And whenever I try to add on a new component too soon, it messes with the workflows of what's already working.

But the beauty of that is that it let me more clearly see how well things like SEO and lead magnets work even when I'm not actively working on them.

By accidentally letting go of things like Instagram and YouTube last year, I saw how unnecessary they were to doubling my email list and growing organic traffic to 50k users/year.

So this year I'm letting them go intentionally.

That doesn't even mean I'm not posting on Instagram at all, or don't plan to publish any videos.

But they're pretty far down on the list of marketing priorities.

And instead, I'm focusing on boring blog posts & emails. 😉

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