I had another post already written for this week. But you're not getting it.
Not today, at least.
(I pushed it to next week.)
Because I decided that this week is for launching a monthly content roundup.
A roundup newsletter is how I started Work Brighter before spinning it out into its own business, and I've written it every week for 5 years now.
And I love having the space to showcase my latest favorites.
So I've wanted to launch one for this business for awhile now too.
Monday, I decided that "awhile" was over and it was time.
I'm still going to send you the regular emails with my content, 3 weeks out of the month. But on the fourth, you'll get a roundup and some commentary like this.
Want this delivered straight to your inbox? You can subscribe to the newsletter directly instead of reading it through the blog.
Lessons from running the CXL blog
The first piece I want to talk about is this one from Derek Gleason about what he learned publishing over 200 posts on an industry leading blog (ConversionXL).
Now, you know I'm pretty jaded with the content marketing industry at this point - it's why I'm not afraid to speak my mind anymore. I'm done caring what the other "thought leaders" think. ¯\_(ツ)_/¯
But this is one of the very, VERY rare pieces from the mainstream content marketing community that I found myself nodding along to more than shaking my head at.
Even more, it's one of those pieces I wish I'd written. That admiration-based envy is something I miss having for other content marketers.
Also, this post contains about a zillion arguments for adopting minimalist content marketing:
- The first lesson about your brand being what people see most often is an always-needed reminder to be refreshing the content people see most.
- The third lesson about imperfectionism is easier to do when you use MCM. When you know you're going to be updating a post later, it's easier not to get caught up in perfectionism with it now.
- The problem he mentioned about stepping off the blogging hamster wheel and not being able to figure it out could have been solved with minimalist content planning and a content remix planner.
Like I said, it's rare I find other content marketers who seem to be aligned with me...philosophically...these days. I didn't realize how much I missed that feeling.
But after reading this, I want Derek to be my friend.
Podcasting & parallel project content marketing
The next thing I want you to check out is this podcast episode from What Works & Yellowhouse Media. Specifically, this graphic they made to go along with it:
The graphic is from a part of the conversation where they talk about how they work on podcasts, and it applies to other forms of content as well.
Most content creators slow themselves down by only working on one piece of content at a time.
But with how long the timeline for one piece of content (especially a video or podcast episode) can be, and how many different and distinct stages that involves, it makes sense to have different pieces at different stages at any given time.
This is exactly how I'm approaching the YouTube channel for Work Brighter now that I've restarted it.
There are maybe 6 videos in progress right now: March's videos are all planned and at different stages of research, the late February videos are in the scripting process, and after this email I'm washing my hair to record the early February videos today. I scripted them last week, and it was less work than washing my hair will be.
I love this because it also respects energy management more, but that's a conversation for my other newsletter.
Growing a newsletter product in 2021
Finally, since you know I love newsletters (see: the existence of this one), I wanted to share a list of tips for growing a newsletter in 2021.
And in the heading I put "newsletter product" because it's an important mindset shift to make if you want to grow an email list of people that look forward to your emails. You need to treat and develop your newsletter like a product or offer, not just a mechanism for promoting other products and offers.
This article from Sparkloop has some great and unique tips for doing that.
Some of the ideas from the list that I've saved to try for Work Brighter: collaborations with other newsletters, optimizing the referral program, referral giveaways, and advertising.
And ICYMI from me...
Here's some of my own recent content on content:
- How to repurpose content on Instagram to leverage its newest features
- Why John Watson understands content marketing better than Sherlock
- Your regular reminder to refresh your content
- Moving from reactive to proactive content repurposing
- What's in your content remix toolkit?
See you here in your inbox again next week, and I'll have another #ContentOnContent for you next month!
How did you like this first one?
I really would love to know what you think! What would you love to see from it in the future? Tweet me and let me know.
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