First Published: April 7, 2021

Last Updated: April 7, 2021

Welcome to the third monthly Content On Content.

Here are a few pieces of content that will make you a better content marketer, even if they’re not directly about generating leads or conversions. 😝

Netflix is testing a TikTok-style feature

I loved learning about the new feature Netflix is testing that essentially leverages the new swiping and scrolling habits TikTok has instilled in people.

It’s a feed of short clips from their different comedy programming, like sitcoms and standup specials, that’s scrollable the way TikTok and Instagram Reels are. If you like something you come across in the feed, you can easily start watching it or save it to your queue.

I love it for a few different reasons:

  • It’s remixing content, breaking out pieces from their long-form content into microcontent
  • It’s leveraging trends and habits people have already built elsewhere (I talk about habit hacking a lot in my other business, Work Brighter)
  • It creates a new content discovery experience for browsing and previewing their content. There’s a LOT of stuff available on Netflix, and this is a creative way to surface things for viewers.
  • I can see this being a mental health tool for me personally. 💁🏻‍♀️ When I’m sad, I rewatch my favorite clips and episodes of my favorite Netflix shows, but right now that involves switching between Netflix and YouTube – this would remove that.

Check out the writeup and see if it gives you an inspiration for new content experiences and discovery mechanisms

Counting “writing” vs. “working on writing”

This is an old post, but I just came across it in my exploration of the Zettlekasten world (that’s an email for another day). I’ve been tracking my progress with writing for a few years now, but this changed the way I decided what “counted.”

I used to only track words written towards actual drafts, not brainstorming or outlining. As a result, my tracker would contain a lot of big spurts where 2 or 3 times a week I wrote entire long-form articles, but didn’t do any drafting the rest of the time.

The thing was, it felt like I was writing those days because I was taking notes from research, making outlines, and other stuff that was preparing for writing. Call it “working on writing.”

In the world of Zettlekasten and the content of this article, it would be called “feeding my Zettlekasten,” and now my daily writing habit is focused on tracking that, too

Disney’s remixing mistakes

I was so excited to see posts about how Disney remixes animated footage in different movies and features, and there’s a lot of depth to it.

You might have seen the videos on TikTok, Instagram, Facebook, or Twitter comparing identical sequences from 2 different Disney movies to each other. At first I was like, “this is genius, I bet this saved their artists so much time.”

But then quotes in the article from a veteran Disney animator say otherwise: “It was done probably to save time, save money. Although I don’t think it saved much time and I don’t think it saved much money because it was more of a hassle to go dig this old footage out of the archive.”

When you look at the years the example movies were created, it makes more sense. It probably involved a trip to a whole other building on the campus, not just accessing an older file on a server.

I imagine the tactic could save the animators a lot more time now, although they probably also have other time-saving tools that makes this less necessary. So I wonder what the deal is with this now.

And ICYMI from me…

Here’s some of my own recent content on content:

Which pop star will save your content strategy_

Repurpose With Purpose

Plan your content repurposing strategy with this free workbook, and find new customers from old content