I’m starting to read Algorithms of Oppression (affiliate link) and really thinking about how so much default search engine usage upholds oppression…and how work in SEO plays into that.
What can I do as a searcher to dismantle this (I’m pretty sure I’ll figure this out as I get further into the book)?
More importantly, what can I do as a content marketer to be aware of bias in SEO?
I’m already thinking that I should be more mindful of what I’m backlinking to, and to link out to other marginalized identities where possible to give them a “vote” in the algorithm, instead of like another link for Backlinko or something.
