Strategic content that converts - amazing blog posts, emails, videos, and more - can get complicated quick.
If the only planning you do is planning topics on your editorial calendar, you're still diving into content creation too unprepared.
THAT'S why your empty Google Doc feels so overwhelming.
Why writing a short post can end up taking you forever.
Why your emails seems to go off on so many random tangents.
But you can still become a great content marketer that creates entertaining AND strategic on the reg.
You just need a better plan, and this cheat sheet gives you mine.
I didn't feel like I was a writer. I thought I was doing writing wrong - since I don't have that ability to just sit and write a whole post in a free-flow style.
Your advice has unlocked my inner writer - finally!
Thank you SO much for teaching me a method that gets me consistent, amazing content, and that allows me to be the writer I've always been!
Content Creator, Cherry Fizz
I had always used a pretty similar structure when writing posts for myself or my clients. But after getting your content skeleton, I added the content mission to my own template.
And dang, does that help!
I'm a rambler and I tend to go on tangents and suddenly find myself saying 'what the heck was my point?!' This has helped me stay on track and make my posts more cohesive.
Content Strategist, The Freelance Hustle
I’m Brittany, and content is my jam, peanut butter, and marshmallow fluff.
In 2011, I accepted a content marketing internship at a tech startup having no idea what content marketing was. And when I reread my first blog posts there, OMGGG was it obvious.
But by the end of that summer, I’d taught myself so much that they hired me permanently to get serious about their content marketing. 💁🏻
Since then, I've not only figured out this whole content thing for myself, I also built and trained content teams at two different startups, creating amazing content unicorns out of marketers who told me “yeah, I’m not really a writer...” when we first started working together.
In 2017, I left my Head of Content job to work for myself and build a business based on my own writing, and that *really* put my process to the test.
Over the past decade, I've written *thousands* of in-depth blog posts, engaging emails, and high converting landing pages. My writing and content marketing advice has been published by The Next Web, Entrepreneur, Buffer, CoSchedule, and more.
And this process is how I do it.