First Published: August 1, 2019

Last Updated: August 22, 2020

The Gist: Consistent content creation comes from changing your habits and behaviors, not random one-off content sprints. Here's how I'm building a content habit for video.

Note: Some links in this post are affiliate links. So if you decide to buy anything, I'll receive a commission at no cost to you. Thanks in advance!

One of my favorite lines from one of my favorite biz books is:

“Writing is a habit, not an art.” 

Ann Handley says it in Everybody Writes, which is the closest thing to a content marketing manual as I’ve ever seen.

Writing is a habit, not an art quote graphic

And it changed the way I looked at my content creation process forever.

To paraphrase @annhandley, content is a habit. Here's how you can build that habit for video.

Tweet this!

How a content habit changed my marketing

Before reading that book (for the first time, cause there’ve been plenty o’ rereads), I tended to look at writing and creating content as sprints.

I tried to knock it all out as quickly as possible in big batches, like I’m sure you’ve tried before, too.

But this was early in my writing career, and I wasn’t great at it yet.

And when I was creating content in sprints here and there, my content never got any better.

Why? Because good writing requires a habit, like Queen Handley says. 👑

It’s not a mystical art that you’re either born with the magic to possess or you’re not.

It’s a skill that takes practice and routines to get good at.

And that doesn’t happen through random 8-hour writing sprints whenever you realize your content calendar is empty.

It happens through regular, consistent, practice.

You have to PRACTICE creating content to be good at it

I can look back at my writing career now and realize how true that is. I got good when I did it regularly.

That’s one of the many reasons why I’ve never tried to batch create videos for my YouTube channels. I know I need practice on camera. Regular, consistent practice – not batches here and there.

But since I started my first channel about 2 years ago, I’ve REALLY struggled with figuring out a good workflow for video. 


Bust the overwhelm of long-form content creation

Download my free content planning worksheet to break down overwhelming long-form content, keep yourself focused, and create great content...
EVEN if you're "not a writer!"

How I’m going to create regular, consistent video

My goal video recording workflow is one where I can easily sit down and just start recording.

Before, I would spend an hour doing my hair and makeup (I have high maintenance hair), then another hour rearranging my apartment to set up the lights and camera. Yeah, 2 hours of prep for a 15-minute video. 😬

Obviously, it was Not Ideal.

But over the past few months, I’ve made a few changes to my desk area and video set.

All these changes were designed around making it easier to create a video content habit that’s as strong as my writing one.

The most impactful changes to my video workflow

Here’s what I did:

  • Got a desk lamp that’s flexible and can move to light me from the side in my videos without having to set up a big photo/video light.
  • Bought a new tripod for my phone that’s taller and can stand on the floor, instead of one that needed to stand on a table (which required moving the table and consequently rearranging the whole living room).
  • Stuck washi tape to my floor, X MARKS THE SPOT-style, exactly where I need to place that tripod. No more fiddling with placement for 5 minutes every time I wanna record.
  • Dealt with my mindset issues around feeling like I need styled hair and a full face of makeup to do video, when that’s not what I look like IRL.

That last one, dealing with my mindset issues, has obviously been the most difficult. But I just recorded a video with no makeup and my hair in my usual topknot, so I AM making progress! 💁🏻‍♀️

And the rest? It was easy af.

Both the new desk lamp and tripod totaled less than $35, and the rest was a matter of intentionally rearranging my workspace and systems to focus more on video.

Since making these tweaks a month ago, I’ve recorded 5 videos, which is more than I’d done in the previous 6 months combined.

So yeah, it seems to be working. 🙃

The point of my telling you this is two-fold:

  • First, what tweaks can you make to your surrounding to encourage a content habit? Think about it – and I’m here to help if you wanna hop on a call with me.
  • Secondly, this means new videos about content remixing are coming soon! Anything you’d like me to talk about or ask me? Now’s your chance to request a video & blog post about it! Just comment and make your request. 😀

Plan your perfect repurposing strategy

Download my free content repurposing planning worksheet to figure out the most strategic and intentional way to reuse and recycle your content.

Which pop star will save your content strategy_